Unit 54: Graphic Design For Print
In today’s society, the content we consume through the internet and the printed press (which will be focused on in particular in this unit), are becoming ever-increasingly visual. As journalists, it is not enough to be a good writer, but having the ability to support any given piece with relevant data and statistics to solidly support the body of your text.
Nowadays, presenting those statistics is very important to an audience which was touched upon in two TED videos featuring Jer Thorp and Simon Anholt who made the compelling argument to put data in a human context; not only giving the findings greater value and meaning but enables the reader a better understanding of what they represent.
To demonstrate this, we were asked to construct a graph visually showing how students spent their time in the summer holidays (with ‘Frequency Of Event’ along the Y-axis and ‘Time’ along the X-axis).
As you can see above, the format is very similar to that of a conventional bar chart, but it incorporates images and numerical figures inside the different coloured bars. The longer bars demonstrate that particular activity running right across the summer holidays, with the value of time inside the red circles making it simply for who is consuming the data to understand it.
In both the ‘Socialising’ and ‘Chester FC’ tabs, the bars are either broken into separate parts are divided with lines to show the activities were taken part on different days across the ten week break.
Finally, the use of the images beside the activity undertaken benefits the reader- at just a glance, they are given a visual aide to connect easily with what is being translated into the data shown.
What makes a great Info-Graphic?
Info-graphics support focused data, with a good design to tell a sharable story.
Three areas to focus on when making an info-graphic are;
- sharable story
- Clear design
- Focused data
- Use relevant data
- Reputable sources
- Check facts
- Credit your sources
- Only use data relevant to your info-graphic
- Limit your colour palette
- Use simple graphics that tie to your data
- Convey the message at a glance
- Establish a connection between sections
- Make sure the graphics and numbers match
- Use data visualisation that clearly illustrate the data
- Answer an interesting question to grab audience
- Graphics should tell the story
- Use as little text )as possible) in a clear font.
Key aspects to remember…
Below is an example of a Sans Serif poster using typography to illustrate information on the font ‘Century Gothic’.