Presentation Techniques For Broadcasting

As we look at presentation techniques in front of the camera, 4 professional journalists/broadcasters were analysed to see varying styles used by them.

Jeremy Clarkson 


In the clip shown he was at ease with what he was delivering, pausing whilst talking to convey control, and used animated expressions. He used comedic elements and is known for being a ‘mans man’. He’s grumpy persona in ways adds to his comedic overtone.

Russell Brand


  • Eye contact
  • Switching in and out of comedy.
  • Animated
  • Almost a caricature of himself.
  • Talkative
  • Over dramatic
  • Hand movement to stress points

Jeremy Paxman


  • Promotes aggressive style to get response.
  • His overall look (suit etc.), professional manner, middle-english- feel he’s trusted and qualified to be in that position asking those questions.

Fearne Cotton


  • Scripted
  • Conventional
  • Appeals to demographic of young females/youth market
  • Not pretentious
  • ‘Girl next door’
  • Has a lot of humility when talking to camera (able to open up to audience unlike Paxman/Clarkson etc.)
  • Speaks normally.

David Attenborough


  • His voice
  • Iconic
  • Informed
  • Educated
  • Emotionally passionate
  • Observant
  • Not just ‘a face’, he’s built up his reputation over time
  • Associate posh voice with intelligence still live in an age of stereotypes.

Lorraine Kelly


  • Down to earth
  • More of a conversation than an interview
  • Familiar
  • Relaxed (setting and demeanour)
  • Natural
  • Normal
  • Flirty
  • Cheery, happy. appeals to woman
  • Animated
  • No attempt to cover up Glaswegian accent.
  • Talks to people on a normal level.

Trevor McDonald


  • Powerful
  • Bold
  • Important
  • Precise
  • Emotionless
  • Factual
  • Articulate
  • Respectful
  • Trust
  • Authority
  • Professionalism
  • Remains In Control
  • Security
  • Neutral

Keith Lemon (Played by Leigh Francis)


  • Comedic
  • Common
  • Innuendoes
  • Camera angles adds comedy
  • Way he dresses (exuberant)
  • Plays a character, unlike others specified- has funny accent and catchphrases.

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